BEYOND SPONSORING
targeted, personal and efficient cooperation

Do you want to take on social responsibility and reposition your business?

SONNE-International has more than 18 years of experience in the field of development cooperation. Our key words are flexibility and individuality. If you wish, we will work with you to design “your” project, taking into account your financial capacity and your ideas.

Our main goal is to improve our beneficiaries’ living conditions in a sustainable way. As we are a relatively small, internationally operative development organisation with an excellent reputation and with long-standing, trustworthy contacts in the respective countries, we can act appropriately and efficiently.

Please do not hesitate to contact us. We will be happy to inform you in detail about our current activities. If you decide to cooperate with us, we will make sure that “your” project corresponds to your ideas of social reponsibility and fits in with our intentions and capacities as well as with our local partners’ requirements.

 Together we can change things for the better!

Let us write a success story together! 

In the framework of a tailor-made cooperation between SONNE-International and your company you can either support our work in general or a project of your choice. Together we will endeavour to give disadvantaged people in their respective countries sustainable support and the possibility to lead self-determined lives. Then we will jointly define your company’s visibility at the project location, the reporting and presentation system and the kind of PR required for the project.

Experience and reliability

I, Erfried Malle, founder and chairman of SONNE-International, have dedicated more than 20 years of my life to development work. I guarantee that the funds allocated to us will be used efficiently and exclusively for the specified purpose.

If you are interested, you are more than welcome to accompany me on one of my project visits so that you can personally witness the positive results of your financial contribution.

Low administrative costs

More than 90% of the funds at our disposal are used for project purposes – a fact of which we are proud. Administration costs of less than 10% are far below the average where development work is concerned.

Innovative corporate partnerships with us can change lives and give disadvantaged children new perspectives. I would be delighted to have the opportunity to convince you of the effectiveness of our interventions.

I look forward to meeting you personally.

Yours sincerely

Erfried Malle – Founder and Chairman of SONNE-International

Which forms of cooperation are possible?

  • Media cooperation and campaigns (documentaries, radio, social media)

  • Donations in kind (expertise of your company/your staff)

  • Joint media and charity events, submission of a project for various awards

  • Joint concept for your corporate social responsibility management

  • Date-related campaigns (Christmas, World Women’s Day, World Day against Child Labour etc.)

  • Corporate volunteering / staff funding

  • Long-term project partnership

  • Sponsorship (e.g. a school, a teacher, a group of students etc.)

Your advantages: 

  • Cooperation with a well-established Austrian development organisation
  • Extensive know-how in development cooperation
  • Access to a large network in  Austria and in the project countries
  • In Austria, donations made to us are tax-deductible (since 2009)
  • Low administration costs (below 10%)
  • Content for your social marketing
  • Image building and brand management can give you a competitive edge
  • Meaningful CSR activities strengthen your employees’ identification with your company
  • Social engagement increases customer loyalty

A success story: our partnership with MEDIACOM

Our partnership with MEDIACOM, which started in 2005, has resulted in one of the most important education projects in the Ethiopian Afar Region. The idea of bringing mobile education to the nomadic Afar people was developed together with our partner organisation APDA (Afar Pastoralist Development Association).

The concept proved successful right from the beginning – several hundred young people (who had had no access to education before) were alphabetized within a year. The best and most motivated students were then trained intensively to become our literacy teachers. These Afar teachers are all members of their respective clans, they move along with the nomads and teach them wherever they may be at the time. Since then, some 15,000 children and adolescents have learned to read and write.

The sustained and reliable support by MEDIACOM has enabled SONNE-International to apply for grants from other funding bodies (in particular from ADA, the Austrian Development Agency) and thus to multiply the original sum. Therefore we have been able to gradually expand the original, purely educational project and to set up a system of basic health care for all the people living in the project area.

We have now over 100 local employees working for us in the fields of education, health care and the fight against female genital mutilation (FGM). All these activities form part of our long-term Afar Development Programme, which aims to empower and support the local population until they can generate their own income and take control of their own lives. Thanks also to the generous support of the Else Kröner-Fresenius-Foundation (since 2012), the Afar Development Programme currently reaches around 150,000 people.

In 2012 Joachim Feher, CEO of MEDIACOM, went to Ethiopia to see for himself the positive effects of the cooperation between his company and SONNE-International on the Afar people

“Together with SONNE-International, MEDIACOM has been supporting the nomadic Afar people since 2005. It makes me proud that we contribute to ensuring that Afar children learn to read and write and get the chance to overcome their isolation. Meanwhile, ‘our’ first students are going to university. It is good to see that our support is bearing fruit!”

Mag. Joachim Feher, CEO of MEDIACOM until 2017

In Bangladesh and Myanmar, Mr. Gernot Frank of XXXLutz (Red CHAIRity) witnessed the amazing results of the partnership with SONNE-International

The extensive co-operation with Red CHAIRity in Bangladesh, Myanmar and the Philippines since 2014

The project partnership with Red CHAIRity (of XXXLutz,one of the largest furniture companies in Europe) started in 2014 with school projects in Bangladesh and was later extended to project locations in Myanmar and the Philippines.

Thanks to the generous and reliable support og Red CHAIRity we were able to build 19 primary schools (for around 800 children) and two secondary schools (for around 1200 children), all solid brick-and-mortar constructions, in Bangladesh within five years. These schools, which are run by SONNE-Bangladesh, give more than 1,200 children and adolescents from grossly disadvantaged ethnic minorities access to education.

A fund for medical emergencies enables us to provide help whenever necessary. At two locations we offer computer training and tailoring courses.

In 2013, Red CHAIRity’s support enabled us to help families in the Philippines recover from the devastation caused by a cyclone by building 50 houses and setting up income-generating activities.

In 2014 the partnership with Red CHAIRity was extended to Myanmar, where approximately 120 street children are looked after in three day care centres in the slums of Yangon.

Is your company interested in a corporate sponsorship?

The simplest way is to get in touch with us personally. We will gladly answer any questions you may ask. Your contact person will be

Erfried Malle, chairman of SONNE-International

SONNE International

Franzosengraben 2/EG 04

A-1030 Vienna – Austria

malle@sonne-international.org
+43 699 194 560 52